Thursday, 14 July 2022 09:37

The scents encourage you to make bigger purchases

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The cucumber aroma makes the space seem larger. On the other hand, chocolate, cinnamon, bread, vanilla and caramel create a pleasant, almost homely atmosphere, encourage more shopping. What other tricks do sellers use?


Apple - has a calming effect, may reduce the perception of migraine pain

Lavender - reduces the memory of pain (University of Florida College of Dentistry), works well in dentist's offices, doctors' offices, hotels

Chocolate - the Scandinavian lingerie company increased sales by 20 percent through the smell of chocolate, but the handing over of chocolate (flavor) increased the turnover by only 6 percent.

- The smell affects nearly 75 percent. our emotions. Therefore, skilful use of the power of smell in the process of communication with customers gives great sales and image results - says Maciej Kmieciak, Business Unit Manager AromaCorp.

More and more industries, especially trade, are aware of the strength of the impact of smell. The smell stimulates emotions, activates to action, can support the process of learning or remembering. Shopping is a multi-sensory experience. It turns out that to a large extent they are also a fragrance experience. A pleasant smell in the store can extend our stay in it by up to 40%. Longer customer stay translates into higher sales of stores.

Fragrance families and their effects:

1. citrus (e.g. lemon, lime, mandarin, bergamot, grapefruit) - stimulate, energize, motivate to act, improve concentration. Use e.g. in gyms, fitness clubs, offices. An experiment conducted among Japanese employees showed that those people in a room with a dominant hint of citrus made up to 54% less mistakes.

fruity (e.g. pomegranate, peach, apple, pear) - bring a warm, original atmosphere, refresh, are remembered for a long time; use e.g. places related to entertainment - clubs
floral (e.g. lotus, lily of the valley, rose, jasmine, water lily) the most universal fragrance - they relax and unwind. Clients become more communicative, the perceived duration of stay is shortened; use e.g. spas, medical offices, shopping spaces, an example of a Paris gallery can be optionally given), but they will not work well in e.g. fitness clubs.
perfumery (e.g. musk, patchouli) - strongly sensual, emphasizing prestige, introducing an atmosphere of elegance and uniqueness; use: elegant interiors, e.g. showrooms with interior design, alcohol stores, non-standard facilities
wood and leather - they harmonize the space, influence the perception of the brand as more professional and the products as more valuable and of higher quality:
Wood - they work well, among others in furniture stores.
Leather - the fragrances add warmth, emphasize modernity and design, and are suitable for, among others, in car dealerships

food products (e.g. chocolate, cinnamon, bread, vanilla, caramel) - create a pleasant, almost homely atmosphere, encourage larger purchases.

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